With so many opportunities in digital marketing, it can be tempting to dive right in. However, investing time in developing your strategy is the best to ensure long term return on investment. It’s also the best way to ensure you focus your time, energy, and efforts on the channels that are most likely to bring results.
How to Create A Strategy
1 – Analyse Industry Trends
The first step is to carry out in-depth market analysis. You need to have a clear understanding of what you can offer, what your customers expect, and how you measure up to your competitors. This applies to both B2B and B2C companies.
2 – Formulate Your Strategy
The next step is to start putting together a new digital marketing strategy based on what you want to achieve and how you want to achieve it. Use common strategy frameworks, such as the GSOT strategy framework, to help you decide what goals, strategies, objectives and tactics to choose.
3 – Define Your Target Audience
Now you need to decide who you want to target with your campaigns. Start by creating buyer personas for your ideal customer. Then, build campaigns around these personas and target more specific audiences based on things like location, demographics, behaviours, and interests.
4 – Choose Your Marketing Channels
Now you have chosen your target audience, you can start thinking about which marketing channels to focus on. Keep in mind that now all channels offer forex traffic. It’s important to research your options and decide which channels are likely to deliver the best results in terms of ROI.
5 – Create A Clear Content Plan
The next step is to map out a content plan. Think about your core messaging and what your call to action should be. Then decide what types of content will best help you achieve your marketing goals. Once your plan is ready, work on creating content that is engaging and that will help you generate leads.
6 – Set Key Performance Indicators
Before you launch your campaigns, be sure to set some targets. Each campaign should have a clear KPI that you can use to measure your success. Each campaign should also have a clear benchmark. For example, for email marketing, the KPI could be the email open rate, and the benchmark could be 20%.
7 – Follow Industry Best Practice
Take some time to make sure that you are following best practice for your industry. Digital marketing is constantly evolving, and something that worked last year may not work as well now. Try to stay on top of the latest marketing trends and do your best to meet industry expectations.
8 – Optimise Your Campaigns
After you launch your marketing campaign, the next step is to monitor your performance. Be sure to check your results regularly and optimise your campaigns based on your performance. For example, if an ad isn’t delivering results, pause it, and try something new. Keep testing new content, new creatives, and new targeting options and eventually you’ll find the winning combination.
Having a digital marketing strategy is essential. It will help you run better, more cost effective campaigns. When done right, it will also help you raise brand awareness, generate more leads, and improve your conversions. This, in turn, will help you grow your business and achieve your long-term revenue goals.